The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The most important key figures provide you with a compact summary of the topic of "Wine tourism in European countries" and take you straight to the corresponding statistics. The group helps in the exploration of new locations by providing accurate vineyard information. Get insights on topics that are crucial for your business. The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska. Registered office: 85 Great Portland street, First Floor, London, W1W 7LT. Another emerging trend in the market segment includes the demand for organic wine, which currently represents a small portion of the overall wine market; its production and consumption have grown recently as a result of growing consumer interest in health and wellness. In, IBISWorld. Key factors that are driving the wine market growth include the rising adoption of wine among all age groups from the young generation to the old age population across the globe. A. [Online]. Throughout the first decade of the twenty-first century, the enotourism industry grew significantly. For the tourism industry, wine constitutes an important factor of a destinations attractiveness and can be considered as more than just a product; it is a multisensory experience and at the same time a powerful symbol of social status, associated with quality tourism and travellers seeking authenticity and high levels of Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. According to recently released data at the International Wine Tourism Conference held in February of 2012, wine tourism in Italy generates 5 billion ($6.5 billion USD) a year (IANS, 2012). What is domestic tourism and why is it so important? Major countries in each region are mapped according to their revenue contribution to the global industry. (September 22, 2021). A strong recovery from the crisis, on the other hand, leads to significant economic growth, particularly in developing economies, and has increased disposable income among middle-income groups, thereby increasing the middle-class population. As per traveler type, the enotourism market is divided into solo and group. b. The major strategies used by players to grow their market share include launching innovative solutions amid the complex market situation to cater to the transforming consumption pattern of the local population. The US wine market is anticipated to witness a CAGR of 1.47% over the forecast period. In Italy, the number of tourists is estimated to be approximately around five million, with total revenue of $2.93 billion. Find your information in our database containing over 20,000 reports, global leader in terms of wine consumption. This can This allows them to produce the wines at lower costs and offer them at competitive prices across the region, driving the market. Wine tourism is a novel phenomenon in India (Kansara, 2019), growing among the urban crowd as a leisure activity and memorable experience (Singh & Wagner, 2019;Singh et al., 2020). As mentioned above, enotourism has a positive impact on wineries and winemakers. Access to this and all other statistics on 80,000 topics from, Show sources information A. Marlborough, which is the largest of New Zealands wine regions. Due to varying update cycles, statistics can display more up-to-date A paid subscription is required for full access. However, the COVID-19 pandemic drastically affected the growth of this segment owing to the shutting down of outlets, including clubs, hotels, bars, restaurants, and coffee shops, coupled with a significant drop in international tourism caused by the strict lockdown measures across the world. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options. These developments support the industry while also improving service offerings across multiple segments, including wine tasting and winery tours. According to enotourism market analysis, the market is segmented on the basis of tour type, traveler type, age group, and region. The rise of the market is being driven by the economic growth and an increase in disposable income. Please do not hesitate to contact me. Table wine dominated the wine market with a share of 84.0% in 2020. February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers. liability for the information given being complete or correct. Thus, the continuous growth in the import of high-quality wines into the country is expected to cater to the strong consumer base and drive the country's wine market shortly. According to a report by IWSR Drinks Market Analysis in 2020, approximately 80% of alcohol sales in the U.S. were generated from the off-trade distribution channel, and the rest 20% sales were from on-trade. The global wine market is projected to grow with a CAGR of 5.8%, during the forecast period (2020 - 2025). The wine market is driven by increasing demand for wine, due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally. The remaining wineries The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. This trend is a key factor in attracting new consumers and it consequently plays a role in the rising demand for the segment. European countries, especially Italy, France, and Spain, have been major producers of wines for centuries due to the abundant availability of grapes for wine production and the increasing demand for their wines globally. Clicking on the following button will update the content below. Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network. The majority of winery visits take place at or near the production site of winery. The manufacturers, thus, procure grapes in bulk from these vineyards to produce wines at lower prices and fulfill the demand for locally produced wines. At the retail level, consolidation is occurring in both restaurants (on-premise) and in supermarkets (off-premise). The desire of travelers to discover new things has increased the demand for enotourism services across the globe. The Wine Group, Diageo plc, Bacardi Limited, Constellation Brands, Inc., E. & J. Gallo Winery are the major companies operating in United States Wine Market. You need a Statista Account for unlimited access. It is also *the* region for wine festivals, which are of course a huge hit with enotourists. Register in seconds and access exclusive features. Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. dollars) [Graph]. Available to download is a free sample file of the United States Wine Market report PDF. 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Average enotourism revenue of Italian wine cellars and wineries 2018-2019, Number of stores of the Fossil Group worldwide from 2016 to 2021, by store type, Ranking of the main wineries promoting enotourism in France 2022, by wine region, Average spending of enotourists in Bordeaux 2019, by visitor type, Share of enotourists in Spain 2019-2020, by companionship, Popular booking channels among enoturists in Spain 2019-2020, Average visit price to Spanish wineries and wine museums 2018-2021, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Wine is an integral part of European cultures and this cultural trend is increasingly gaining popularity in various other parts of the world including Asian countries. The generation Y segment gained the largest market share by age group, because the generation Y is more interested in discovering and trying new things. Table wine dominated the wine market with a share of 84.0% in 2020. As a Premium user you get access to the detailed source references and background information about this statistic. Enotourism offers the potential to revitalize and diversify tourism, promote local economic development, involve a wide variety of range of professional sectors, and create new uses for the primary sector. According to a study promoted by the European Association of Wine Economists and the Chaire Vins et Spiritueux de INSEEC U., in May 2020, the frequency of the consumption of wine has increased significantly during the confinement phase resulting from the outbreak of coronavirus in Spain and the rest of Europe. Our sales representative will reach you shortly with the details. We are GDPR and CCPA compliant! The wines are made on heat-storing slate soil, which is really unique and of course fascinating to learn about as a wine tourist. Some key players operating in the wine market include Asahi Group Holdings, Ltd., Beijing Yanjing Beer Group, Corporation, The Wine Group, Castel Frres, Accolade Wines, Constellation Brands, Treasury Wine Estates (TWE), Pernod Ricard, E. & J. Gallo Winery, Via Concha y Toro. Asia Pacific is expected to register the fastest CAGR of 8.2% from 2021 to 2028. The region offers significant potential due to its large customer base, rising disposable incomes, and favorable climatic conditions for wine cultivation, especially in China. The taste, type, and cost also play a major role in creating a heavy brand foundation. Chart. Due to varying update cycles, statistics can display more up-to-date Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The top players in the United States wine market include The Wine Group, Diageo PLC, Bacardi Limited, Constellation Brands Inc., and E. & J. Gallo Winery. The Riesling is one of the most popular wines in the world! Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? Through its physical shops and website, Kroger claims to be serving more than 11 million people every day. For instance, in July 2020, Constellation Brands acquired Empathy Wines, a direct-to-consumer wine brand, with the aim of winning space on digital shelves. Below youll find some incredible destinations, tours and wineries perfect for enotourists! (February 1, 2023). WebThe global wine cork market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2028. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Dollars). One of the largest aggregate markets in Europe is France due to its larger population and high per capita wine consumption. And are there benefits to the tourists themselves? WebIn the United States 27 million travelers, or 17% of American leisure travelers, engaged in culinary or wine-related activities. Global wine consumption in 2021, by country, Per capita alcoholic beverage consumption United States 2012-2025, by segment, Manufacturing: Beverage & Tobacco Products in the U.S. 2022 - Industry Insights & Data Analysis, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 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